It’s about time someone started looking at the problems caused by drug ads:
“It appears that we need to enforce significant restrictions on DTC (direct-to-consumer) ads to protect American consumers from manipulative commercials designed to mislead and deceive for the profit of pharmaceutical companies,” said Stupak, head of the U.S. House of Representatives Energy and Commerce investigative panel.
The Michigan Democrat said Congress should consider whether ads promoting medicines should be allowed to continue to target consumers in the United States, the only country that allows such marketing except for New Zealand.
Restrictions on pharmacutical advertising would not only improve health it would probably cut health care costs signifigantly. It might also cut into Rush Limbaughs ad revenue if Viagra stopped sponsoring him.
Posted by John Rove in Words